Just before Half Term we celebrated the culmination of the Professional Skills Programme (PSP) for the Six Two with the Dragon’s Den Final of their Enterprise Challenge.
The Enterprise Challenge saw the students join together in groups to start a business. During the project they have written a business plan, a marketing strategy, created a brand and advertising, built a website, and worked through a profit/loss sheet alongside selling their products and services.
During the Dragon’s Den Final, a select number of teams pitched their business to a panel made up of individuals with significant and prestigious experience in the business world. The students had to persuade a panel of ‘Dragons’ that their business was the best in terms of originality of idea, effective marketing, profitability and sustainability.
The three groups in the Final were Benenden Shortz, which specialise in shorts and trousers, Burst the Bubble, Benenden’s first bubble tea enterprise, and Heart of Benenden with their popular t-shirts and espresso glasses. All three presentations were excellent. The students had evidently taken on board the advice they had been given about how to pitch to potential investors and it proved extremely tough to pick a winner, but the Dragons agreed that Heart of Benenden had the edge. Many thanks to our panel of Dragons: Margaret McDonald-Kelly, experienced Chairman, CEO and turnaround specialist of multiple global consumer retail brands; Kate Murray, marketing and brand strategy expert; and Entrepreneur Tom Holmes of Tom’s Trunks.
This year’s Six One begin their Enterprise Challenge next term and we can’t wait to see what business and products they come up with!